Search Engine Marketing (SEM) Jargon Buster

Search Engine Marketing (SEM)

What is Search Engine Marketing (SEM)? Search Engine Marketing (SEM) is a comprehensive approach to digital marketing that combines both paid advertising (PPC) and organic optimisation (SEO) strategies. While PPC offers immediate visibility on search engine results pages by showing users website links above organic results, SEO focuses on ranking your website as high as […]

Optimising Google Ads with Negative Keywords

Negative Keywords

What are negative keywords? Negative keywords are specific terms or phrases that can be added to your Google Ads campaign to prevent your ads from showing for certain search queries. By leveraging the negative keyword functionality, you can cut out any keywords that aren’t relevant to your campaign or aren’t performing well. For example, if […]

Optimising Search Ads: A Step By Step Guide

Search Advertising For Service Businesses

In this article, we’ll cover how businesses can optimise search ads, commonly known as Pay-Per-Click (PPC) adverts. We’ll take you through a step-by-step process to help you get the most from your paid media budget, generate leads and push growth to the next level. What are Search Adverts? Search adverts, also known as search ads […]