our services

Paid Media

Paid Media is a great way for businesses to grow their audience and generate more leads. Whether it’s Google Ads campaigns or paid social media, we can help with set-up and optimisation. We strive to help businesses achieve the maximum from their paid media campaigns and maximise their paid media budget.

Pay-Per-Click (PPC)

PPC can be expensive, so you want to make sure you've done everything in your control to get the best results. We'll make sure you're maximising your results and achieving the best possible ROI.

Paid Social Media

We'll work with you to design custom paid social media campaigns that meet your business objectives. Whether that's brand awareness or driving more sales we're here to maximise your results.

Display & Retargeting

Lots of traffic but no conversions? Make sure you're keeping in touch with all your website visitors with tailored retargeting campaigns. Targeting warm leads and bringing down your cost per conversion.

Analysis & Reporting

As part of our paid media services, you'll get detailed analysis and reporting. As standard, you'll get a monthly report that will provide you with a complete breakdown of where your money has gone.

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Driving Your Paid Media Campaigns

Paid media campaigns can be a huge driver of new business, but if it’s done wrong can quickly burn a hole in your pocket.  See our full list of paid media campaign types on the right!

Search Campaigns

Search campaigns are a great way to get more leads coming into your business. These campaigns allow you to target your adverts to users searching for your product or service. We'll perform extensive keyword research, write engaging ad copy and build landing pages with the purpose of conversion, so you can get the most from your budget.

Display Advertising

Being front of mind is important. With display advertising, you can do just that. We'll create engaging visual adverts that focus on delivering your brand messages to as many people as possible. Unlike search campaigns, display advertising is less direct, but is great for building brand awareness.

Retargeting Campaigns

Following on from display advertising, using retargeting is a great way to keep potential customers and clients engaged with your brand. By retargeting your website traffic, you can help stay front of mind so that when they are ready to buy or need your services, your business is the one they enquire with.

Shopping Campaign

If you're an e-commerce business, shopping campaigns are a great way to get your products in front of new customers. Like a search campaign, we'll target the best keywords for your products, complete market research on pricing and offers and help create smooth checkout processes, so you can maximise your shopping campaigns.

Your questions answered

Frequently Asked Questions

Pay-per-click advertising is exactly what the name suggests. You get billed, every time your advert is clicked on. 

There are lots of factors that make a successful PPC campaign, not only do you need engaging ad copy (the blue link) but you also need to make sure that the landing page they get to is optimised with clear messaging and a clear point of contact. The last thing you want is to pay for clicks but have a landing page that doesn’t allow the customer to contact you or provide them with relevant information. 

Paid Media allows you the ability to get in front of an audience faster than doing it organically. 

Whether it’s shooting yourself to the top of the search engine results page or putting your social media posts in front of those who don’t follow you, paid media allows you to reach those who don’t already know about your brand. 

It can be extremely effective for winning new customers and taking your business to new heights. 

The short answer is it depends. 

Depending on the type of paid media you want to use and the competitiveness of your sector. 

For example, Pay-Per-Click (PPC) campaigns will charge you every time someone clicks on your ad, however, the cost of those clicks depends on how many other businesses are auctioning for those clicks and what they’re willing to pay for that business. 

Pay-Per-Click (PPC) campaigns allow your business to get in front of customers who are ready to buy your product or service. 

By carefully selecting the keywords you want to target and optimising your landing page for conversions, you’re able to put your business in front of people who are searching for what you’re offering – resulting in more traffic, leads and converions. 

The cost of PPC Management depends on various factors, including your industry, competition, and campaign goals.

However, one of the benefits of PPC is that it works as an auction and therefore smaller budgets can still work. 

For example, if the group of keywords you are targeting costs an average of £3 and you have a daily budget of £30 your ads will still be shown, throughout the days, weeks and months.

So even if your competitor has a budget of £300 a day, they cannot buy all the clicks. 

This means although your ad will feature in results less often, you will still get clicks and therefore still have the chance to convert those clicks into a sale or conversion.